Samples from Dive

A few notable pages from Dive magazine, in chronological order.


November 1964, page 28

Lots of ladies in swimsuits. In the early 1960s the thick, buxom, curvaceous look was fashionable.


April 1968, page 12

It looks as if Dive was trying to be the Playboy of diving magazines. There was always a heavy emphasis on photos of ladies, some even nude, the oversized magazine looks as if it were intended to be impressive just by size alone, and there were a lot of articles on seafood cuisine. If the article quality and photographic quality had been better, they might well have achieved that goal admirably.


April 1968, page 40

What a beautiful and interesting rock-lined beach in the Florida Keys! The name of this key is not given anywhere in the article or caption. I don't believe any rocky beaches exist anymore in the Florida Keys. Plantation Key was once touted as having good rocky beaches to look for seashells, but I believe every shoreline of that key is covered with housing now.


August 1968, page 45

How incredibly sad. Macho divers who spear fish for food rarely think about the disruption they are causing to undersea communities. Here a fish, lacking limbs and therefore unable to help its speared companion, can only linger by its mate's side as its mate slowly dies. Jacques Cousteau also mentioned how one could see fear in fishes' eyes when they were netted. Who says animals don't have emotions?


October 1968, page 57

A rather striking photo from the Italian film Mondo Sommerso. Sounds like a nice and very obscure film to try to locate.


December 1968, page 62

I'll say one thing for Dive: They weren't afraid to show breasts, even as early as 1968. Whereas SDM had only a few rare topless pictures in the 1970s, and always of dark-skinned foreign women, Dive had a number of such photos of white women.


April 1969, page 57

A simple but striking photo of a pretty blond lady, framed by palm fronds with a pretty blue water background. Other than the lack of fill-in lighting, this photo is excellent in every way.


June 1969, page 50

For some reason this ad never appeared in SDM, despite it being the same genre that SDM carried, and despite most of the ads in Dive being the same as in SDM.


August 1969, page 30

This lady was featured in an article called "The Goddess on the Beach at Lindos."


October 1969, page 40

One of two tasty ladies on the beach of Guadalupe Island.


February 1970, page 37

This is a private residence called Seahouse built on the shore in an undisclosed location. This is a nice example of midcentury architecture, reminiscent of Dr. No or other Ken Adam designs. How typical of the '60s philosophy of life: "Imagination must be applied to the smallest detail, the most commonplace thing to rescue life from mediocrity." -- Kimberly-Clark


April 1970, page 2

Just a very pretty blond lady in this advertisement, thin, light skinned, with an equally attractive green outfit, having gold jewelry matching her golden hair. Very '70s in style!


April 1970, page 33

A fairly striking fisheye lens photo, this one by underwater photographer Al Tillman. The hand is holding dubloons and in the background is a shallow coral garden with the ocean surface showing from below-- an artistic juxtaposition of manmade and natural elements.


December 1970, page 17

An absolutely beautiful photo, in color, scene, composition, water clarity, etc.-- even if the coral is dead! This is from a 1-page article (+ 1 large photo) on coral.


December 1970, page 56

From an odd 3-page article that mixes a recipe for fish with a swimsuit photo shoot.


December 1970, page 60

A topless native lady on the island of Mafia in Tanzania.


February 1971, page 33

A very realistic photo. Kelp beds and black wet suits look exactly like this underwater. Probably the natural lighting is responsible for the accurate color. The photo is also notable for having been taken with a fisheye lens, which was still fairly new in the early 1970s.


June 1971, page 57

Not only a beautiful underwater photo of corals and white sand, but it's unusual in that it was taken close the sea floor, giving the impression of walking along an undersea path.


December 1971, page 8

Valerie Taylor on a fake shark, made of fiber glass, four years before Jaws. They were filming a TV series of 29 episodes called "Barrier Reef." That would be a great series to try to locate!


February 1972, page 24

Just a typical family snapshot, but it really captures the feel of sunny Southern California with its Mexican Fan Palms and its dry chaparrel hillsides. Kids always play with kelp at the beach like this, too. This is from an article on Catalina Island with photos by underwater photographer Ron Church.


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Created: September 2, 2005
Updated: June 13, 2007